Piyush Pandey has won more Cannes awards, the world’s most prestigious advertising awards, than any other individual Indian. For over 40 years, the Padma Shri recipient and the face of Ogilvy India, changed the language, tone emotional DNA of Indian advertising. His passing last Friday saw an outpouring of grief on social media from people and brands he has worked with. Brandwagon pays tribute to some of Pandey’s work that will remain in advertising’s hall of fame.

Brand: Fevicol

Campaign: Fevicol ka Jod

Year: 1998

The campaign showcased Fevicol’s unmatched adhesive strength through witty exaggerations — from people stuck to chairs to vehicles that couldn’t come apart. Using humour as its glue, the ads drove home the idea of “unbreakable bonds,” making Fevicol synonymous with reliabili

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