Aritzia is bringing back one of its most generous campaigns of the year ahead of the holiday season — and it’s all for a great cause.

The annual “The Gift of Warmth” event will see up to four thousand coats donated to those in need in communities across North America this fall.

And you can help by shopping, both in-store and online today.

Today only, Monday, Oct. 27, if you purchase a Super Puff, the Vancouver-based retailer will donate one to a woman or girl in need.

According to Aritzia, this is the sixth year for “The Gift of Warmth,” which is part of its “commitment to community warmth” across North America.

Since its launch, more than 15,000 coats have been donated to women and girls through partners, including Big Brothers Big Sisters of Canada and YWCA Canada.

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