VICTORIA — British Columbia Premier David Eby announced that the province will proceed with anti-tariff advertisements targeting the American public. This decision comes shortly after U.S. President Donald Trump attributed the cancellation of trade talks with Canada to a campaign initiated by Ontario.

Eby stated that the ads, which were first revealed last week, aim to protect British Columbia and Canada from the impact of U.S. softwood lumber tariffs. He emphasized the importance of communicating directly with Americans about these tariffs, especially following the recent breakdown of U.S.-Canada trade discussions. "It remains crucial to deliver the message about tariffs directly to Americans," Eby said.

The premier clarified that British Columbia's advertising efforts will differ in scale from Ontario's campaign, which he fully supports. A spokesperson for Eby’s office indicated that the timber tariff advertisements are scheduled to launch in November.

Ontario's campaign, which has a budget of $75 million, includes excerpts from a 1987 speech by former U.S. President Ronald Reagan. In that speech, Reagan warned that tariffs could lead to trade wars and ultimately harm economies in the long term.

Eby’s commitment to the anti-tariff ads reflects the province's strategy to address trade issues proactively amid ongoing tensions with the U.S.