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How A Freak Atlanta Snowstorm Saved LongHorn Steakhouse From Bankruptcy By Laura Christine Allan Oct. 28, 2025 7:00 am EST

LongHorn Steakhouse has been around since August 1981, but it wasn't always a huge success. By only its second year, if not its second month, the Atlanta restaurant was facing potential bankruptcy. And yet, it ended up as a major national chain that completely turned things around . While clever marketing was a part of it, founders George McKerrow Jr and Sr., Bill Norman, and Bill Dukes actually have the weather to thank for their rescue.

The weather component came in the form of a massive blizzard in 1982, which shut down roads and businesses for several days, with massive traffic jams facing those who could even get their cars

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