Longchamp has officially become a resident of Wukang Road, a hip neighborhood in Shanghai known for its European-style architecture and plane trees.

Nestled at the corner of Wukang Road and Anfu Road, an area that has recently blossomed into a vibrant streetstyle hub, Longchamp ‘s “little white building” — a listed historic monument — is a two-story, 490-foot modernist structure designed by local architect Harry Tam in 1948, the same year the brand was founded.

For Jean Cassegrain , chief executive officer of Longchamp and grandson of the company’s founder, the store, dubbed “Longchamp Family Home,” is about discovering the history of the house and the French way of living.

“I think it’s only in Shanghai that we can do a project like this because we have this mixture of Chinese a

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