EXCLUSIVE: Tribeca Studios has partnered with the pharmaceutical company Lilly to launch Vital Stories , a new creative initiative designed to empower filmmakers to tell authentic, inclusive, and emotionally resonant stories centered on health experiences.

The program aims to address underrepresentation and misrepresentation of health conditions in media by supporting creators who weave patient and treatment narratives into everyday storytelling. It launched today with a Creative Summit in New York City that runs through tomorrow, where the creatives behind 19 projects are receiving intensive, in-person mentorship. Participants are receiving guidance from both film and medical experts, exploring best practices from Lilly’s Advancing Health Storylines in Popular Entertainment toolki

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