For the first time in 10 years, South Dakota's tourism agency will have a float in the annual Rose Parade .

On Jan. 1, 2026, Travel South Dakota will bring its "most spectacular float yet" to Pasadena, California, where it hopes to showcase the state's "spirit, beauty and adventure to millions of viewers around the world," a news release said.

“With our float, we’re highlighting the iconic landmarks that define South Dakota, and sharing some of our hidden treasures that make us an unforgettable destination,” said James Hagen, the state's tourism secretary.

The float, named "Carved in Stone; A Legacy of Teamwork," will feature the "larger-than-life icons" and "cultural treasures" that define South Dakota, with Mount Rushmore as the focal point. To do that, it will have nearly 40,000

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