From Bollywood to bodegas, Mamdani’s mayoral campaign found visual inspiration in unlikely corners

NEW YORK (AP) — The vivid blue campaign signs with bold orange lettering were impossible to miss as Zohran Mamdani made his historic and improbable run for New York City mayor this summer.

On storefront windows and telephone poles from Queens to the Bronx, the “Zohran for New York City” signs stood out from the standard red, white and blue campaign fodder. The lettering was seen by many as an intentional reference to old-school Bollywood posters — a subtle nod to Mamdani’s Indian heritage.