Key points

Authenticity is worshipped in brands, culture, and leadership.

"Just be yourself” is terrible leadership advice: Leadership is about others, not your own identity.

Authenticity without empathy is dangerous; even dictators were true to their values, with deadly results.

The narcissistic leader Source: Created with ChatGPT / OpenAI

As you may have noticed, pretty much everybody worships authenticity . It's everywhere right now. In brands. In consumer culture. In how we talk about restaurants, designer handbags, and even office cultures.

When it comes to leaders, there is a misconception that they should just be themselves, stay true to their values, and not worry about what others think.

We hear it everywhere: in the leadership training, on LinkedIn, in boardrooms. “A

See Full Page