Key points

There are serious concerns about the “flip the camera” social trend.

This trend is described in the media as a form of bullying and humiliation.

Bullying and social humiliation carry significant dangers for individuals and society.

There are recent reports of social media -related and broader societal concerns regarding the “flip the camera” trend. In this social media trend, someone from a group hands a smartphone to an unsuspecting bystander and asks them to film the group doing a dance or routine. They then flip the camera to record the bystander who is doing the filming, and then post the video online, often with commentary mocking the person doing the filming. This is being described in the media as a form of bullying and public humiliation (Annabel, 2025; Robinso

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