Laura Michael, senior vice president of marketing and brand creative at Madewell , is leaving the company, WWD has learned.

Michael’s departure, expected to occur in January, is considered a significant loss for Madewell . She has a reputation within the industry as a talented executive, and at Madewell she orchestrated a strategic shift in the marketing to help reinvigorate the brand’s image. She was also instrumental establishing collaborations with Alexa Chung and Dakota Fanning.

“I decided it was the right time for me to move on from my role at Madewell,” Michael said in a statement she provided to WWD. “I am incredibly proud of my work at Madewell, the team and what we accomplished together. I wish Madewell the very best in its next chapter.”

Also leaving Madewell is Emily Newn

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