MADISON, Wis. -- The Under Armour logo has found a happy home on Badger jerseys in the last 10 years, and now it will stay there for another 10.

UW Athletics and Under Armour announced a 10-year extension Tuesday that includes investments by the sportswear brand into the school's name, image and likeness platform. Under the deal, Under Armour will supply shoes, apparel and accessories to all 23 of Wisconsin's Div. 1 teams.

"It is clear that Under Armour and Wisconsin cultures are closely aligned in support of our student-athletes, as well as Badger fans everywhere," UW Athletic Director Chris McIntosh said. " I’m thrilled to continue to call Under Armour one of our most valued partners."

The Badgers first signed on with Under Armour in 2015, jumping ship from Adidas in a deal valued at

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