BUFFALO, N.Y. — As Thanksgiving arrives and Black Friday looms, the Better Business Bureau is advising shoppers to take a strategic approach before heading out for holiday deals, emphasizing that preparation can help consumers save both time and money.

The BBB recommends starting with a clear plan: make a shopping list, set a budget, and pay close attention to the fine print on major “percent-off” promotions. The organization also urges consumers to read reviews and understand return policies, particularly when buying gifts.

Online shoppers should be especially cautious. Katarina Schmieder of the Better Business Bureau warned that unrealistic online offers are often red flags.

The BBB is also encouraging consumers to take part in Small Business Saturday, highlighting it as an opportun

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