For many entrepreneurs, selling a business is the long-anticipated finish line. For others, it comes suddenly through circumstances beyond their control. However it unfolds, a business exit is one of the most significant financial and personal transitions an owner will ever face. Yet most step into it unprepared.

In fact, only 20 to 30% of businesses that go to market actually sell, according to the Exit Planning Institute. Why? Because too often owners focus on top-line price, overlooking deal terms, valuation, taxes and personal priorities that ultimately determine whether a sale truly succeeds. These oversights are not just financial —they are emotional, strategic and personal.

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Understanding these blind spo

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