Manischewitz is thinking outside the box — literally.

The iconic Jewish food company has it all figured out when it comes to things like making matzah and selling kosher wine. Now, it’s asking America to help solve a different, non-food-related mystery: Who is the best Jewish college athlete in the country?

The company is calling it the quest for the “L’Cheisman” trophy, a play on NCAA football’s Heisman Trophy. And the two winners of the quest will receive a distinctly Jewish honor: their photograph displayed on boxes of Manischewitz matzah.

“This is the official SEARCH FOR THE BEST JEWISH COLLEGE ATHLETEs IN AMERICA, a national competition celebrating the grit, talent, spirit, and pride amongst Jewish NCAA athletes across the country,” the quest’s website reads .

Manischewitz,

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