Boston’s South End is once again transforming into a magical holiday destination with the return of the SoWa Winter Festival .

Hosted inside the historic SoWa Power Station at 550 Harrison Ave., the festival runs through Sunday, Dec. 28. Each year, the event draws thousands of visitors looking to kick off the season with festive charm, local shopping and holiday cheer.

The SoWa Winter Festival is known as one of New England’s largest and most anticipated holiday markets. Featuring more than 125 local vendors, the festival gathers artists, makers and culinary creators from across the region.

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Shoppers can browse everything from handmade jewelry and artwork to home décor, holiday gifts, and one-of-a-kind artisan goods, making it a go-to stop for thoughtful, l

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