BATON ROUGE, La. (Louisiana First) -- A new initiative is recruiting help from businesses in four cities to remove trash and beautify Louisiana's highways through a sponsorship program.

The Louisiana Department of Transportation and Development (DOTD) has partnered with Adopt A Highway Maintenance Corporation (AHMC) for a pilot program in Baton Rouge, New Orleans, Lafayette, and Shreveport.

“Litter removal is a costly, ongoing issue in Louisiana,” said DOTD Secretary Glenn Ledet. “This partnership helps ease the financial burden on taxpayers while creating a cleaner, more welcoming environment for residents and visitors alike.”

DOTD said the program serves as a sustainable way to offset costs for litter removal. The agency reports that it spent $13.6 million on cleanup efforts in 2024.

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