CHEYENNE – With Cheyenne’s expanding population, city officials have been conducting surveys and researching their website and social media analytics to learn the best ways to reach the public.

Based on the outcomes of these surveys and analytics, Cheyenne City Council members discussed their existing communication tools, future plans for public outreach and the redesign of city branding during a work session Friday.

Existing methods of communication

Some existing tools city officials use to reach capital city residents are the city website, news releases, the Mayor’s Minute column by Mayor Patrick Collins, social media and the newest form of communication, the Connect Cheyenne portal, which was launched in April at connect.cheyennecity.org and allows for interactive, project-based en

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