Apple TV+ , which features popular series like “Severance,” “Ted Lasso,” and “The Morning Show,” has raised its monthly subscription price.

Apple announced on Thursday that the monthly subscription price for the streaming service has increased from $9.99 to $12.99. That is a 30 percent increase.

This price change is effective immediately, and customers should see it reflected in their bills within the next 30 days.

However, Apple TV+’s annual plan, which costs $99.99 per year, and the Apple One bundle , which starts at $19.95 a month, will not face a price hike — at least not right now. The Apple One bundle includes multiple Apple services together for a single monthly price, such as Apple Music, Apple TV+, Apple Arcade, iCloud+, Apple News+, and Apple Fitness+.

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