Travis Kelce is having a very busy week. Yesterday, he and Taylor Swift announced their engagement . And today, he announced a collaboration between American Eagle and Tru Kolors, the lifestyle brand he founded in 2019. The new collection has more than 90 pieces in total and features updated athletic staples like varsity jackets and cricket sweaters alongside heavyweight tees, utility cargos, and more. The first drop is today, August 27, with another following on September 24. And Kelce didn’t just slap his name on this thing—he’s served as creative director throughout the process, which lasted for more than 12 months. Turns out Travis Kelce has had a very busy year.

Luckily, he wasn’t too busy to give us some insight into how the collaboration came together. “From start to finish, the

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