+4 What to know about Cracker Barrel's logo misfire and what could happen next Cracker Barrel hired a new CEO in 2023 to innovate and appeal to more customers. That has largely happened. New menu items and refurbished stores helped increase customer traffic. But the company's transformation effort hit a wall last week, when fans reacted angrily to Cracker Barrel's simplified, modernized logo. Cracker Barrel relented Tuesday and said its old logo will remain. One rebranding expert says Cracker Barrel's existing logo is too detailed for the digital age, but the new one lacked character and the company should have rolled it out much more slowly.

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