There’s a trend making the rounds on TikTok, and it’s not a cold plunging or tired-girl aesthetic . Instead, women are declaring that they’re “rejecting their age.” On the surface, it's harmless humor—frothy quips like “I’m not 42, I’m timeless” or the birthday candle switch-a-roo that reads 24 instead of 42. Some frame it as empowerment: a refusal to let a number dictate what you wear, whether that’s a mini skirt or a skydiving harness. But as Wired reported , the joke quickly curdles into something bigger: a multipronged cycle that starts with memes and ultimately feeds the booming market for youth preservation.

A 2025 American Society for Dermatologic Surgery survey found that 70 percent of U.S. consumers say they’re considering a cosmetic dermatologic procedure, and the vast

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