MCA has tapped Allie Birchfield as vice president of media strategy and communications.

Allie Birchfield and Connor Hunt Courtesy of MCA

In this newly developed role, Birchfield will lead communications for MCA, including the label’s artists.

Birchfield joins MCA after leading her own consulting firm, The Birchfield Group, with clients including Tribeca Festival, Sony Music, Outback Presents, One Country, Leo33 and RJ Young.

Birchfield began her career in Los Angeles working at film and television studios, such as Paramount Pictures, before transitioning to personal publicity at Viewpoint and Slate PR. She later joined UMG Nashville.

Birchfield is a graduate of the University of Southern California and completed her M.B.A. degree at Cornell University.

“This is an amazing opportuni

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