"It is not impossible to build a €100 million company if you have an innovative product idea that aligns with people's tastes. But if you want to build a €1 billion company, the product alone is no longer enough," said Carlyle Italy chairman and one of the architects of Moncler 's success Marco De Benedetti, speaking at the Deloitte Auditorium in Milan for the 'Brand Connection' conference. "To make the leap, you need everything else, with a peculiarity in fashion: creatives are all 'mad' and you have to be able to bring together the creative and the commercial sides."

"When I invested in Moncler, it had revenues of just over €100 million and sold only through wholesale channels," said De Benedetti. "But the down jacket was no longer just for the mountains; it was becoming an urban pr

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