Key points

Negotiation is the life skill that guides your outcomes in career, family, and social life.

CARD (Credible Alternative Readily Doable) is the objective leverage you must build before negotiating.

Reservation Point is your subjective choice at the table; it defines your decision threshold.

In a world that's constantly changing, the ability to negotiate effectively remains your most valuable asset. It's not just for boardrooms and commerce; it's for deciding where to go for dinner, resolving conflicts with a co-worker, or setting your career trajectory.

Yet, many people stumble through negotiations, relying on pure intuition and often overestimating their ability (hello, Dunning-Kruger !). To truly claim fair value and master this art, we must move past gut feelings and

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