MONTGOMERY, Ala. ( WSFA ) - You’ll likely see more billboards to increase awareness of missing people and cold cases thanks to Alabama Cold Case Advocacy’s “Operation Safe Return.”

“Our followers were talking about we need to go back to the milk carton days, and so it just kind of set a light bulb off, what does that look like? Well billboards are the modern-day milk carton,” explained Kari New, the organization’s founder.

The plan is to put both static and digital billboard PSAs in strategic locations across Alabama.

“The goal is to put the billboard as close as possible to where a disappearance occurred,” New said. “Then we’ll pick a high traffic area that makes geographical sense.”

New adds that they need your help to bring this initiative to life.

“We’re in the fundraising phase

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