LEXINGTON, Ky. — With just weeks until the fall sports season, University of Kentucky Athletics has unveiled BBN United , a new loyalty and membership platform and the Wildcats' official fan club.

UK Athletics said the program was created to deepen connections between the Wildcats and their fans, offering a new way to celebrate UK fandom while empowering student-athletes. Fans across the country can join at accessible monthly rates, gaining limited edition merchandise, exclusive content and other memorable experiences. All proceeds support UK Athletics.

The fan loyalty program was created in partnership with fan experience leader Two Circles and UK’s longstanding multimedia rights partner JMI Sports .

UK Athletics said some benefits of joining include:

Access to exclusive premiu

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