MADISON, (WKOW) — JewBelong, a national nonprofit aiming to fight antisemitism, is launching a new billboard campaign near the University of Wisconsin-Madison. The campaign coincides with the August 28 football season opener against Miami of Ohio and targets antisemitism on campus.

Self-proclaimed as provocative, the billboards feature bold slogans aiming to raise awareness about hate toward Jewish students. One reads, "Being Jewish shouldn’t require campus security," while another states, "Jewish students don’t need your pity. Just your spine."

JewBelong co-founder Archie Gottesman emphasized how he thinks there is urgent need for action. "It’s a terrifying time to be a Jewish college student," Gottesman said. "Jewish students deserve to be safe on campus."

Antisemitic incidents have i

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