LEBANON, Tenn. — Cracker Barrel Old Country Store is leaning further into its modern rebrand, unveiling a streamlined logo design that strips away decorative elements in favor of a text-only design for the first time

The new logo, described by the company as "rooted even more closely to the iconic barrel shape and word mark that started it all," takes a cleaner, more contemporary approach and abandons the ornate script and iconic image of a man, nicknamed "Old Timer," who is seated next to a barrel in previous versions.

The rebrand comes as the restaurant-country store hybrid continues rolling out restaurant remodels nationwide, part of a broader modernization effort the Tennessee-based chain has pursued over the past year. The chain's restaurants were known for their country rustic aest

See Full Page