As consumers gear up for Black Friday and Cyber Monday, experts warn that the number of sophisticated scams is growing due to artificial intelligence.

Scammers are using AI to create fake retailer websites, phishing emails and deepfake videos that impersonate trusted brands or influencers, Larry Zelvin, head of security advisory at BMO bank, said.

“These tactics are not new per se, but AI has significantly accelerated their frequency and sophistication. The real shift is in how rapidly and broadly they’re now being deployed,” Zelvin said. “It allows bad actors to mimic human language, replicate trusted branding and personalize messages at speed and scale.”

Kathy Stokes, director of fraud prevention programs at AARP Fraud Watch Network, said, “Criminals are relentless during the holidays

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